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Barbara E. Kahn · Study
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Author
Barbara E. Kahn
67 works
· latest 2026
· 6 institutions
cluster: provisional
ORCID 0000-0002-6397-3286
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64
Citations
12,527
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Most cited in this library
Variety for sale: Mass customization or mass confusion?
1998 · 896 citations
Cross-category effects of induced arousal and pleasure on the internet shopping experience
2002 · 689 citations
The Impact of Private versus Public Consumption on Variety-Seeking Behavior
2002 · 661 citations
The Influence of Positive Affect on Variety Seeking Among Safe, Enjoyable Products
1993 · 648 citations
The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
2004 · 620 citations
Works
60 shown
Modeling Choice Among Assortments
Springer eBooks
·
2026
·
2 authors
·
chapter
·
Open access
321
citations
Variety Seeking, Satiation, and Maximizing Enjoyment Over Time
Journal of Consumer Psychology
·
2018
·
3 authors
103
citations
Introduction to Special Issue: Consumer Response to the Evolving Retailing Landscape
Journal of the Association for Consumer Research
·
2018
·
3 authors
·
Open access
48
citations
Using Visual Design to Improve Customer Perceptions of Online Assortments 1
Routledge eBooks
·
2017
·
1 author
·
chapter
17
citations
From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
Journal of the Association for Consumer Research
·
2017
·
13 authors
·
Open access
76
citations
Using Visual Design to Improve Customer Perceptions of Online Assortments
Journal of Retailing
·
2016
·
1 author
188
citations
Anticipation of Future Variety Reduces Satiation from Current Experiences
Journal of Marketing Research
·
2016
·
3 authors
33
citations
A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice
Journal of Marketing Research
·
2016
·
4 authors
138
citations
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Sage eBooks
·
2015
·
6 authors
·
book
0
citations
Consumer and managerial goals in assortment choice and design
Marketing Letters
·
2014
·
8 authors
26
citations
The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
Journal of Consumer Research
·
2013
·
2 authors
316
citations
The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption
Journal of Marketing Research
·
2013
·
2 authors
70
citations
Assortment Variety: Too Much of a Good Thing?
Review of marketing research
·
2013
·
3 authors
·
chapter
26
citations
Insights into decisions from neuroscience and choice experiments: The effect of eye movements on choice
·
2012
·
3 authors
1
citations
The Hot–Cold Decision Triangle: A framework for healthier choices
Marketing Letters
·
2012
·
7 authors
·
Open access
36
citations
Consumer Behavior in a Multichannel, Multimedia Retailing Environment
Journal of Interactive Marketing
·
2010
·
6 authors
·
Open access
273
citations
Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation
Journal of Marketing Research
·
2009
·
2 authors
244
citations
Understanding Emotional Reactions for Negative Services: The Impact of Efficacy Beliefs and Stage in Process
Journal of Service Research
·
2009
·
4 authors
29
citations
Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
Journal of Retailing
·
2009
·
5 authors
263
citations
Choice under restrictions
Marketing Letters
·
2008
·
10 authors
85
citations
Consumer Wait Management Strategies for Negative Service Events: A Coping Approach
Journal of Consumer Research
·
2008
·
3 authors
68
citations
Debiasing Insights from Process Tests
Journal of Consumer Research
·
2006
·
3 authors
36
citations
Repeated-Adherence Protection Model: “I'm OK, and It's a Hassle”
Journal of Public Policy & Marketing
·
2006
·
2 authors
20
citations
Variety for the sake of variety? Diversification motives in consumer choice
·
2005
·
2 authors
20
citations
Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice
Journal of Consumer Research
·
2005
·
2 authors
·
Open access
127
citations
Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
Journal of Retailing
·
2005
·
4 authors
189
citations
The Power and Limitations of Social Relational Framing for Understanding Consumer Decision Processes
Journal of Consumer Psychology
·
2005
·
1 author
19
citations
The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
Journal of Consumer Research
·
2004
·
2 authors
620
citations
The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
·
2003
·
2 authors
·
Open access
6
citations
Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results
Marketing Science
·
2003
·
2 authors
89
citations
Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?
Journal of Consumer Psychology
·
2003
·
2 authors
·
Open access
572
citations
Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments
Journal of Consumer Research
·
2002
·
3 authors
237
citations
The Impact of Private versus Public Consumption on Variety-Seeking Behavior
Journal of Consumer Research
·
2002
·
2 authors
661
citations
High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations
Marketing Letters
·
2002
·
11 authors
133
citations
Cross-category effects of induced arousal and pleasure on the internet shopping experience
Journal of Retailing
·
2002
·
2 authors
689
citations
Corporate Sponsorships of Philanthropic Activities: Do They Help the Sponsor?
Social Marketing Quarterly
·
2001
·
2 authors
14
citations
TRUST AND RECIPROCITY: AN INTERNATIONAL EXPERIMENT
·
2001
·
6 authors
22
citations
Avoidance Or Vigilance? the Psychology of False‐Positive Test Results
Journal of Consumer Research
·
1999
·
2 authors
73
citations
Introduction to the special issue: assortment planning
Journal of Retailing
·
1999
·
1 author
·
editorial
35
citations
Choosing Less‐Preferred Experiences For the Sake of Variety
Journal of Consumer Research
·
1999
·
3 authors
563
citations
How tolerable is delay?: Consumers’ evaluations of internet web sites after waiting
Journal of Interactive Marketing
·
1999
·
2 authors
236
citations
Variety for sale: Mass customization or mass confusion?
Journal of Retailing
·
1998
·
2 authors
·
Open access
896
citations
Dynamic Relationships with customers: High-Variety Strategies
Journal of the Academy of Marketing Science
·
1998
·
1 author
280
citations
Variety: From the Consumer’s Perspective
International series in management science/operations research/International series in operations research & management science
·
1998
·
1 author
·
chapter
40
citations
Grocery Revolution: The New Focus on the Consumer
·
1997
·
2 authors
189
citations
The Impact of Context on Variety Seeking in Product Choices
Journal of Consumer Research
·
1995
·
2 authors
399
citations
There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making
Journal of Consumer Research
·
1995
·
3 authors
413
citations
Consumer variety-seeking among goods and services
Journal of Retailing and Consumer Services
·
1995
·
1 author
·
Open access
547
citations
An Exploratory Study of Choice Rules Favored for High‐Stakes Decisions
Journal of Consumer Psychology
·
1995
·
2 authors
88
citations
Implications and relative fit of several first-order Markov models of consumer variety seeking
European Journal of Operational Research
·
1994
·
3 authors
14
citations
The Influence of Positive Affect on Variety Seeking Among Safe, Enjoyable Products
Journal of Consumer Research
·
1993
·
2 authors
648
citations
Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments
Journal of Consumer Research
·
1992
·
4 authors
249
citations
Market Share Response When Consumers Seek Variety
Journal of Marketing Research
·
1992
·
3 authors
127
citations
Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior
Marketing Science
·
1991
·
2 authors
134
citations
The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect
Journal of Consumer Research
·
1991
·
3 authors
42
citations
Consumer Multiattribute Judgments under Attribute-Weight Uncertainty
Journal of Consumer Research
·
1991
·
2 authors
128
citations
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
Journal of Marketing Research
·
1990
·
2 authors
155
citations
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
Journal of Marketing Research
·
1990
·
2 authors
54
citations
Shopping trip behavior: An empirical investigation
Marketing Letters
·
1989
·
2 authors
241
citations
A Note on `Random' Purchasing: Additional Insights from Dunn, Reader and Wrigley
Journal of the Royal Statistical Society Series C (Applied Statistics)
·
1989
·
2 authors
16
citations