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Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers

54 citations0/0 files storedJournal of Marketing Research

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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Barbara E. Kahn, Therese A. Louie, Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers, Journal of Marketing Research, Vol. 27, No. 3 (Aug., 1990), pp. 279-289

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1995Consumer research on sales promotions: A state‐of‐the‐art literature review∗2022Variety-Seeking Behavior in Consumption: A Literature Review and Future Research Directions 2009Brand switching in clothing: the role of variety‐seeking drive and product category‐level characteristics 1996The antecedents of brand switching, brand loyalty and verbal responses to service failure 2011The Effectiveness of Sales Promotion Tools among Indian Consumers: An Empirical Study 2008Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?1994A process model of the effects of price promotions on brand image 2011Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength

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