SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
0 references·12 citing·57 second hop
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers (1990)Effects of Retraction of Price Promotions…Variety-Seeking Behavior in Consumption: A Literature Review and Future Research Directions (2022)Variety-Seeking Behavior in C…BRAND SWITCHING BEHAVIOUR IN THE GENERATION Y: EMPIRICAL STUDIES ON SMARTPHONE USERS (2018)BRAND SWITCHING BEHAVIOUR IN …The Effectiveness of Sales Promotion Tools among Indian Consumers: An Empirical Study (2011)The Effectiveness of Sales Pr…Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength (2011)Dynamics of Customer Response…A typology of consumers' variety-seeking disposition based on inherent needs (2011)A typology of consumers' vari…Effectiveness of promotional premiums: The moderating role of affective state in different contexts (2009)Effectiveness of promotional …Brand switching in clothing: the role of variety‐seeking drive and product category‐level characteristics (2009)Brand switching in clothing: …Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions? (2008)Try It, You Will Like It—Does…The antecedents of brand switching, brand loyalty and verbal responses to service failure (1996)The antecedents of brand swit…Consumer research on sales promotions: A state‐of‐the‐art literature review∗ (1995)Consumer research on sales pr…A process model of the effects of price promotions on brand image (1994)A process model of the effect…Sales promotion—playing to win? (1993)Sales promotion—playing to wi…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics (2016)The Effects of Impression Management on Coupon Redemption across Cultures (2016)Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter? (2021)Affect, generalization, and the perception of risk. (1983)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Role of Product‐Premium Fit in Determining the Effectiveness of Hedonic and Utilitarian Premiums (2013)When free gifts hurt the promoted product (2019)Is a gift on sale “heart-discounted”? Givers’ misprediction on the value of discounted gifts and the influence of service robots (2021)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Price-Induced Patterns of Competition (1989)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Sales Promotion and Brand Loyalty: Some New Insights (2015)What Makes a Consumer Redeem Digital Coupons? Behavioral Insights from Grounded Theory Approach (2021)Impact of sales promotion on consumer buying behavior in the apparel industry (2024)A Model of Sales. (1980)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Learning, Forgetting, and Sales (2008)Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention (2017)Service Capacity and Price Promotion Wars (2020)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Brand tribalism in technology and sport: determinants and outcomes (2018)The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking (2020)The role of shopping orientation in variety-seeking behaviour (2022)Customer satisfaction, customer retention, and market share (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Building Brand Community (2002)Conducting field research in retail stores: A meandering path to a successful research project (2013)Relational Governance and Control Mechanisms of Export Ventures: An Examination across Relationship Length (2017)Conflict, arousal, and curiosity. (1960)An approach to environmental psychology (1974)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Psychological and behavioural drivers of male fashion leadership (2014)Shop at your own risk? Consumer activities in fashion e‐commerce (2021)Why switch? The role of customer variety-seeking and engagement in driving service switching intention (2023)The psychology of interpersonal relations. (1958)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Ethnic minority consumers' responses to sales promotions in the packaged food market (2011)The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry (2014)Advances in Consumer Research (2025)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Zero defections: quality comes to services. (1990)Self‐service technology complaint channel choice (2012)Consumer complaint behaviour in telecommunications: The case of mobile phone users in Spain (2015)Relationship among Service Quality, Customer Satisfaction and Customer Loyalty: With Special Reference to Wireline Telecom Sector (DSL Service) (2017)Variety Seeking Behavior: An Interdisciplinary Review (1982)Price Competition in a Channel Structure with a Common Retailer (1991)Social media research: Theories, constructs, and conceptual frameworks (2014)The effects of background music tempo on consumer variety-seeking behavior: the mediating role of arousal (2023)Effects of social comparison on variety-seeking behavior: the roles of lack of perceived control and self-reflection (2025)Platform architecture enhances consumer decision certainty in food supply chains: the reference effect and trust transfer mechanism (2025)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 1995Consumer research on sales promotions: A state‐of‐the‐art literature review∗49 cited
  • 2022Variety-Seeking Behavior in Consumption: A Literature Review and Future Research Directions41 cited
  • 2009Brand switching in clothing: the role of variety‐seeking drive and product category‐level characteristics40 cited
  • 1996The antecedents of brand switching, brand loyalty and verbal responses to service failure40 cited
  • 2011The Effectiveness of Sales Promotion Tools among Indian Consumers: An Empirical Study38 cited
  • 2008Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?35 cited
  • 1994A process model of the effects of price promotions on brand image34 cited
  • 2011Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength33 cited
  • 2011A typology of consumers' variety-seeking disposition based on inherent needs30 cited
  • 2009Effectiveness of promotional premiums: The moderating role of affective state in different contexts29 cited
  • 2018BRAND SWITCHING BEHAVIOUR IN THE GENERATION Y: EMPIRICAL STUDIES ON SMARTPHONE USERS16 cited
  • 1993Sales promotion—playing to win?14 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work