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Corporate Sponsorships of Philanthropic Activities: Do They Help the Sponsor? · Study

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ArticleCorporate Sponsorships of Philanthropic Activities: Do They Help the Sponsor?

Satya Menon2001

Article2001

Corporate Sponsorships of Philanthropic Activities: Do They Help the Sponsor?

Satya Menon · Barbara E. Kahn

14 citations·0/0 files stored·Social Marketing Quarterly

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Consumer Behavior in Brand Consumption and Identification Nonprofit Sector and Volunteering Corporate Social Responsibility and Sustainability

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1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria 1978Causal inferences about communicators and their effect on opinion change.1998The disparity between the actual and assumed power of self-interest.1995Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny 1996Profits for nonprofits: find a corporate partner.

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Year2001

Typearticle

Published2001-09-01

VenueSocial Marketing Quarterly

ISSN-L1524-5004

Languageen

Citations14

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1080/15245004.2001.9961169

openalex_workW2074337455

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