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Corporate Sponsorships of Philanthropic Activities: Do They Help the Sponsor?
6 references·1 citing·35 second hop
Corporate Sponsorships of Philanthropic Activities: Do They Help the Sponsor? (2001)Corporate Sponsorships of Philanthropic A…The disparity between the actual and assumed power of self-interest. (1998)The disparity between the act…Profits for nonprofits: find a corporate partner. (1996)Profits for nonprofits: find …Company Advertising with a Social Dimension: The Role of Noneconomic Criteria (1996)Company Advertising with a So…Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny (1995)Source Attributions and Persu…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Causal inferences about communicators and their effect on opinion change. (1978)Causal inferences about commu…Examining Public Response to Corporate Social Initiative Types (2016)Examining Public Response to …The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Handbook of Social Psychology (1969)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)The need for cognition. (1982)Matching Versus Mismatching Attitude Functions: Implications for Scrutiny of Persuasive Messages (1998)The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes (2008)Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion (2009)From Acts To Dispositions The Attribution Process In Person Perception (1965)Attribution theory in social psychology (1967)The processes of causal attribution. (1973)Communicating about the Risks and Benefits of Genetically Modified Foods: The Mediating Role of Trust (2003)Confronting Prejudice (Literally): Reactions to Confrontations of Racial and Gender Bias (2003)Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern (2015)Content Analysis: An Introduction to its Methodology. (1984)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Answering the Call for a Standard Reliability Measure for Coding Data (2007)Perceived motivations for corporate social responsibility initiatives in socially stigmatized industries (2017)The potential for paracrisis in corporate philanthropy and social media (2017)A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective (2023)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Commitment-Trust Theory of Relationship Marketing (1994)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A framework of sustainable supply chain management: moving toward new theory (2008)Dimensions of Business and Nonprofit Collaborative Relationships (2003)Determinants of Interorganizational Relationships: The Case of a Canadian Nonprofit Sport Organization (2007)Better Safe Than Sorry (2013)Four Motives for Community Involvement (2002)How We See Ourselves and How We See Others (2008)Psychological License (2010)
this work references cited by second hop

References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
  • 1978Causal inferences about communicators and their effect on opinion change.633 cited
  • 1998The disparity between the actual and assumed power of self-interest.431 cited
  • 1995Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny347 cited
  • 1996Profits for nonprofits: find a corporate partner.263 cited

Cited by

  • 2016Examining Public Response to Corporate Social Initiative Types25 cited

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