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Variety: From the Consumer’s Perspective

40 citations0/0 files storedInternational series in management science/operations research/International series in operations research & management science

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1979Sensation Seeking : Beyond the Optimal Level of Arousal 1980Sensation seeking. Beyond the optimal level of arousal 1969Theories of cognitive consistency : a sourcebook 1980Innovativeness, Novelty Seeking, and Consumer Creativity 1975Situational Variables and Consumer Behavior 1987Positive Affect, Cognitive Processes, and Social Behavior

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