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Variety: From the Consumer’s Perspective
16 references·10 citing·40 second hop
Variety: From the Consumer’s Perspective (1998)Variety: From the Consumer’s PerspectiveVariety for sale: Mass customization or mass confusion? (1998)Variety for sale: Mass custom…The four faces of mass customization. (1998)The four faces of mass custom…The Influence of Positive Affect on Variety Seeking Among Safe, Enjoyable Products (1993)The Influence of Positive Aff…Preferences for sequences of outcomes. (1993)Preferences for sequences of …The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior (1990)The Effect of Purchase Quanti…Managing What Consumers Learn from Experience (1989)Managing What Consumers Learn…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Positive Affect, Cognitive Processes, and Social Behavior (1987)Positive Affect, Cognitive Pr…Variety Seeking Behavior: An Interdisciplinary Review (1982)Variety Seeking Behavior: An …Sensation seeking. Beyond the optimal level of arousal (1980)Sensation seeking. Beyond the…Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Innovativeness, Novelty Seeki…Sensation Seeking : Beyond the Optimal Level of Arousal (1979)Sensation Seeking : Beyond th…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Situational Variables and Consumer Behavior (1975)Situational Variables and Con…Theories of cognitive consistency : a sourcebook (1969)Theories of cognitive consist…Functions of Varied Experience (1963)Functions of Varied ExperienceHow Traditional Costing Methods Hinder the Development of Modular Product Architectures (2025)How Traditional Costing Metho…Australian customer willingness to pay and wait for mass-customised products (2017)Australian customer willingne…How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China (2016)How do bidders’ organism reac…Postponement for Designing Mass-Customized Supply Chains: Categorization and Framework for Strategic Decision Making (2014)Postponement for Designing Ma…À la carte pricing and price elasticity of demand in air travel (2012)À la carte pricing and price …Variantenmanagement (2007)VariantenmanagementAnalysing product complexity related to product variety in a manufacturing firm with a case study at an automobile assembly plant (2007)Analysing product complexity …The Impact on Customers' Perception of Product Variety (2006)The Impact on Customers' Perc…Supporting Information Product and Service Families with Traceability (2002)Supporting Information Produc…Classification of Postponement Strategies and Performance Metrics Framework (2001)Classification of Postponemen…The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1979Sensation Seeking : Beyond the Optimal Level of Arousal2,706 cited
  • 1980Sensation seeking. Beyond the optimal level of arousal2,281 cited
  • 1969Theories of cognitive consistency : a sourcebook1,989 cited
  • 1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
  • 1975Situational Variables and Consumer Behavior1,645 cited
  • 1987Positive Affect, Cognitive Processes, and Social Behavior1,444 cited
  • 1989Managing What Consumers Learn from Experience1,115 cited
  • 1963Functions of Varied Experience1,107 cited
  • 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
  • 1998The four faces of mass customization.944 cited
  • 1998Variety for sale: Mass customization or mass confusion?896 cited
  • 1993Preferences for sequences of outcomes.769 cited
  • 1993The Influence of Positive Affect on Variety Seeking Among Safe, Enjoyable Products648 cited
  • 1990The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior

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558 cited

Cited by

  • 2012À la carte pricing and price elasticity of demand in air travel37 cited
  • 2016How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China33 cited
  • 2017Australian customer willingness to pay and wait for mass-customised products22 cited
  • 2002Supporting Information Product and Service Families with Traceability15 cited
  • 2007Analysing product complexity related to product variety in a manufacturing firm with a case study at an automobile assembly plant12 cited
  • 2001Classification of Postponement Strategies and Performance Metrics Framework12 cited
  • 2006The Impact on Customers' Perception of Product Variety9 cited
  • 2014Postponement for Designing Mass-Customized Supply Chains: Categorization and Framework for Strategic Decision Making8 cited
  • 2025How Traditional Costing Methods Hinder the Development of Modular Product Architectures6 cited
  • 2007Variantenmanagement5 cited