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Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda · Study

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ArticleWhy is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

Murali K. Mantrala2009

Article2009

Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

Murali K. Mantrala · Barbara E. Kahn · Edward J. Fox · Bill Dankworth · Denish Shah

263 citations·0/0 files stored·Journal of Retailing

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

2000Marketing management: analysis. planning. implementation and control 1987Dimensions of Consumer Expertise 2000When choice is demotivating: Can one desire too much of a good thing?1998Constructive Consumer Choice Processes 2000When choice is demotivating: Can one desire too much of a good thing?1960Individual Choice Behavior: A Theoretical Analysis.1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects

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2015Modeling enablers of supply chain risk mitigation in electronic supply chains: A Grey–DEMATEL approach 2017Revisiting the supermarket in-store customer shopping experience 2019Digital platform openness: Drivers, dimensions and outcomes 2011When Shelf-Based Scarcity Impacts Consumer Preferences 2014Supplier selection in the airline retail industry using a funnel methodology: Conjunctive screening method and fuzzy AHP

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2012Product Assortment and Consumer Choice: An Interdisciplinary Reviewarticle · 16 shared references 2023Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agendareview · 13 shared references 2014Choice overload: A conceptual review and meta‐analysisarticle · 12 shared references 2008The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristicarticle · 12 shared references 2008The influence of previous decision on subsequent decisionthesis · 12 shared references 2005How Subjective Grouping of Options Influences Choice and Allocation: Diversification Bias and the Phenomenon of Partition Dependence.article · 11 shared references

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Year2009

Typearticle

Published2009-01-20

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations263

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.jretai.2008.11.006

openalex_workW2000560850

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2017

Retail store operations: Literature review and research directions

2011Retail category management: State-of-the-art review of quantitative research and software applications in assortment and shelf space management

2013Demand and supply chain planning in grocery retail: an operations planning framework