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Yasuhiro Uwadaira · Study

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Yasuhiro Uwadaira

1 works· latest 2007· 1 institutionscluster: provisional

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Citations15

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07

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Stimulating customer response to promotions: The case of mobile phone coupons2007 · 15 citations

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Stimulating customer response to promotions: The case of mobile phone coupons

Journal of Targeting Measurement and Analysis for Marketing·2007·3 authors·Open access

15citations