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Stimulating customer response to promotions: The case of mobile phone coupons · Study

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ArticleStimulating customer response to promotions: The case of mobile phone coupons

Fumiyo N. Kondo2007

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Articlebronze2007

Stimulating customer response to promotions: The case of mobile phone coupons

Fumiyo N. Kondo · Yasuhiro Uwadaira · Mariko Nakahara

15 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Digital Marketing and Social Media

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References

2004Mobile marketing: the role of permission and acceptance 1996Measuring the Dynamic Effects of Promotions on Brand Choice 1997Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising 1989Sales promotion management

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2015Smartphones in Tourism and Hospitality Marketing: A Literature Review

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Year2007

Typearticle

Published2007-12-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations15

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1057/palgrave.jt.5750064

openalex_workW2013629979

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