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Sales promotion management · Study

BookSales promotion management

John A. Quelch1989

Book1989

Sales promotion management

26 citations·0/0 files stored·Prentice Hall eBooks

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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2020The influence of sharing versus self-use on the preference for different types of promotional offers 2007Stimulating customer response to promotions: The case of mobile phone coupons

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Year1989

Typebook

Published1989-01-01

VenuePrentice Hall eBooks

Languageen

Citations26

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW1599134882

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