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Sales promotion management
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Sales promotion management (1989)Sales promotion managementThe influence of sharing versus self-use on the preference for different types of promotional offers (2020)The influence of sharing vers…Stimulating customer response to promotions: The case of mobile phone coupons (2007)Stimulating customer response…Measuring the Dynamic Effects of Promotions on Brand Choice (1996)Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising (1997)Mobile marketing: the role of permission and acceptance (2004)Smartphones in Tourism and Hospitality Marketing: A Literature Review (2015)Prospect Theory: An Analysis of Decision under Risk (1979)Choices, values, and frames. (1984)Prospect theory: An analysis of decision under risk (1988)Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day (2023)
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  • 2020The influence of sharing versus self-use on the preference for different types of promotional offers17 cited
  • 2007Stimulating customer response to promotions: The case of mobile phone coupons15 cited

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