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Stimulating customer response to promotions: The case of mobile phone coupons
4 references·1 citing·22 second hop
Stimulating customer response to promotions: The case of mobile phone coupons (2007)Stimulating customer response to promotio…Mobile marketing: the role of permission and acceptance (2004)Mobile marketing: the role of…Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising (1997)Interaction between target an…Measuring the Dynamic Effects of Promotions on Brand Choice (1996)Measuring the Dynamic Effects…Sales promotion management (1989)Sales promotion managementSmartphones in Tourism and Hospitality Marketing: A Literature Review (2015)Smartphones in Tourism and Ho…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Evolving to a New Dominant Logic for Marketing (2003)The qualitative content analysis process (2008)Emerging Value Propositions For M-Commerce (1970)Strategy and the new economics of information (1999)The mobile commerce value chain: analysis and future developments (2002)Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets (2009)Mobile marketing research: The-state-of-the-art (2009)Innovative mobile marketing via smartphones (2012)A Quantitative Review of Research Design Effects on Response Rates to Questionnaires (1983)Direct Marketing Management (1989)Optimal Selection for Direct Mail (1995)Bidder motives in cause-related auctions (2009)Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength (2011)Empathy as added value in predicting donation behavior (2011)Brand Loyalty: Measurement and Management (1978)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets (2001)Analysis of Panel Data (2003)The influence of need for closure and perceived time pressure on search effort for price and promotional information in a grocery shopping context (2004)Factors influencing customer's loyalty towards ride-hailing taxi services – A case study of Vietnam (2020)The influence of sharing versus self-use on the preference for different types of promotional offers (2020)
this work references cited by second hop

References

  • 2004Mobile marketing: the role of permission and acceptance365 cited
  • 1996Measuring the Dynamic Effects of Promotions on Brand Choice206 cited
  • 1997Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising39 cited
  • 1989Sales promotion management26 cited

Cited by

  • 2015Smartphones in Tourism and Hospitality Marketing: A Literature Review118 cited

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