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Tanya Tang · Study

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Tanya Tang

3 works· latest 2021· 1 institutionscluster: provisional

h-index3

i103

Citations424

Works here3

14

20

21

Most cited in this library

Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales2014 · 281 citations
The value of marketing innovation: Market-driven versus market-driving2021 · 85 citations
The double-edged sword of coopetition: differential effects of cross-functional coopetition on product and service innovations2020 · 58 citations

Works

3 shown

The value of marketing innovation: Market-driven versus market-driving

Journal of Business Research·2021·2 authors

85citations

The double-edged sword of coopetition: differential effects of cross-functional coopetition on product and service innovations

Journal of Business and Industrial Marketing·2020·4 authors

58citations

Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales

Journal of Marketing·2014·2 authors

281citations