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The value of marketing innovation: Market-driven versus market-driving · Study

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ArticleThe value of marketing innovation: Market-driven versus market-driving

Tanya Tang2021

Article2021

The value of marketing innovation: Market-driven versus market-driving

Tanya Tang · Jianping Peng

85 citations·0/0 files stored·Journal of Business Research

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Innovation and Knowledge Management Marketing and Advertising Strategies Business Strategies and Innovation

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References

2001Econometric Analysis of Cross Section and Panel Data 1978Specification Tests in Econometrics 1993Market Orientation: Antecedents and Consequences 1994The Capabilities of Market-Driven Organizations 1993Market Orientation: Antecedents and Consequences 2001Unit root tests for panel data 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

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2023Does market orientation promote enterprise digital innovation? Based on the survey data of China's digital core industries 2023Impact of Innovation-Oriented Human Resource on Small and Medium Enterprises’ Performance 2025Does environmental, social, and governance (ESG) performance lead to ambidextrous innovation? Integrating stakeholder and institutional theories

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2017You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm valuearticle · 12 shared references 2008Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketingarticle · 12 shared references 2011The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performancearticle · 11 shared references 2015Going Public: How Stock Market Listing Changes Firm Innovation Behaviorarticle · 11 shared references 2015The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffsarticle · 11 shared references 2011Understanding Proactive Customer Orientation: Construct Development and Managerial Implicationsbook · 11 shared references

Details

Year2021

Typearticle

Published2021-01-07

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations85

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/j.jbusres.2020.12.067

openalex_workW3118961382

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