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The value of marketing innovation: Market-driven versus market-driving
16 references·6 citing·39 second hop
The value of marketing innovation: Market-driven versus market-driving (2021)The value of marketing innovation: Market…The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)The Effects of Strategic Orie…Responsive and Proactive Market Orientation and New‐Product Success* (2004)Responsive and Proactive Mark…Unit root tests for panel data (2001)Unit root tests for panel dataEconometric Analysis of Cross Section and Panel Data (2001)Econometric Analysis of Cross…The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)The Incumbent's Curse? Incumb…The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)The Impact of Market Knowledg…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …A Simple Approximation of Tobin's q (1994)A Simple Approximation of Tob…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…A CAUSAL MODEL OF LINKAGES AMONG ENVIRONMENTAL DIMENSIONS, MACRO ORGANIZATIONAL CHARACTERISTICS, AND PERFORMANCE. (1988)A CAUSAL MODEL OF LINKAGES AM…Specification Tests in Econometrics (1978)Specification Tests in Econom…Does environmental, social, and governance (ESG) performance lead to ambidextrous innovation? Integrating stakeholder and institutional theories (2025)Does environmental, social, a…Design innovation and firm performance: Evidence from patent subtype analysis (2025)Design innovation and firm pe…Crisis-driven innovations in marketing (2024)Crisis-driven innovations in …Impact of Innovation-Oriented Human Resource on Small and Medium Enterprises’ Performance (2023)Impact of Innovation-Oriented…Does market orientation promote enterprise digital innovation? Based on the survey data of China's digital core industries (2023)Does market orientation promo…Collaborative emission reduction research on dual-pilot policies of the low-carbon city and smart city from the perspective of multiple innovations (2022)Collaborative emission reduct…Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Unit root tests in panel data: asymptotic and finite-sample properties (2002)Testing for unit roots in heterogeneous panels (2003)A simple panel unit root test in the presence of cross‐section dependence (2007)Introductory Econometrics for Finance (2008)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)The Comparative Advantage Theory of Competition (1995)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)The C-OAR-SE procedure for scale development in marketing (2002)External Control of Organizations: Resource Dependence Perspective (2011)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)Dynamic capabilities: A review and research agenda (2007)On the Pooling of Time Series and Cross Section Data (1978)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2008)Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation (1982)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Another look at the instrumental variable estimation of error-components models (1995)Corporate social responsibility and access to finance (2013)The China Syndrome: Local Labor Market Effects of Import Competition in the United States (2013)Corporate Governance, Board Diversity, and Firm Value (2003)How do family ownership, control and management affect firm value? (2005)Boards: Does one size fit all☆ (2007)
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References

  • 2001Econometric Analysis of Cross Section and Panel Data27,575 cited
  • 1978Specification Tests in Econometrics18,788 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1993Market Orientation: Antecedents and Consequences4,340 cited
  • 2001Unit root tests for panel data4,109 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1994A Simple Approximation of Tobin's q2,458 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 2005The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations1,782 cited
  • 2004Responsive and Proactive Market Orientation and New‐Product Success*1,465 cited
  • 1988A CAUSAL MODEL OF LINKAGES AMONG ENVIRONMENTAL DIMENSIONS, MACRO ORGANIZATIONAL CHARACTERISTICS, AND PERFORMANCE.1,374 cited
  • 1998The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination

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1,348 cited
  • 2000The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation1,326 cited
  • Cited by

    • 2022Collaborative emission reduction research on dual-pilot policies of the low-carbon city and smart city from the perspective of multiple innovations73 cited
    • 2023Does market orientation promote enterprise digital innovation? Based on the survey data of China's digital core industries64 cited
    • 2023Impact of Innovation-Oriented Human Resource on Small and Medium Enterprises’ Performance45 cited
    • 2025Does environmental, social, and governance (ESG) performance lead to ambidextrous innovation? Integrating stakeholder and institutional theories19 cited
    • 2024Crisis-driven innovations in marketing12 cited
    • 2025Design innovation and firm performance: Evidence from patent subtype analysis8 cited