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Young Gin Choi · Study

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Young Gin Choi

6 works· latest 2021· 2 institutionscluster: provisional

h-index6

i106

Citations398

Works here6

11

12

13

17

21

Most cited in this library

Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty2017 · 129 citations
Effects of attitudes vs experience of workplace fun on employee behaviors2013 · 127 citations
A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-192021 · 67 citations
Evaluating Relationships among Brand Experience, Brand Personality, Brand Prestige, Brand Relationship Quality, and Brand Loyalty: An Empirical Study of Coffeehouse Brands2011 · 40 citations
Roles of Brand Value Perception in the Development of Brand Credibility and Brand Prestige2011 · 21 citations

Works

6 shown

A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19

Journal of Travel & Tourism Marketing·2021·4 authors

67citations

Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty

International Journal of Contemporary Hospitality Management·2017·3 authors

129citations

Effects of attitudes vs experience of workplace fun on employee behaviors

International Journal of Contemporary Hospitality Management·2013·3 authors

127citations

Customer Segmentation Based on Dining Preferences in Full-Service Restaurants

Journal of Foodservice Business Research·2012·4 authors

14citations

Evaluating Relationships among Brand Experience, Brand Personality, Brand Prestige, Brand Relationship Quality, and Brand Loyalty: An Empirical Study of Coffeehouse Brands

ScholarWorks@UMassAmherst (University of Massachusetts Amherst)·2011·3 authors·other·Open access

40citations

Roles of Brand Value Perception in the Development of Brand Credibility and Brand Prestige

ScholarWorks@UMassAmherst (University of Massachusetts Amherst)·2011·3 authors·other·Open access

21citations