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Winston H. Mahatoo · Study

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Winston H. Mahatoo

3 works· latest 1990· 1 institutionscluster: provisional

h-index3

i103

Citations117

Works here3

76

85

90

Most cited in this library

Expanding the Scope of Segmentation Research1976 · 69 citations
Marketing in China1990 · 27 citations
The dynamics of consumer behavior1985 · 21 citations

Works

3 shown

Marketing in China

Journal of General Management·1990·1 author

27citations

The dynamics of consumer behavior

·1985·1 author·book

21citations

Expanding the Scope of Segmentation Research

Journal of Marketing·1976·2 authors

69citations