The dynamics of consumer behavior

Abstract

Preface INTRODUCTION AND OVERVIEW: Introduction to Consumer Behavior An Overview of the Organization of the Book THE CONSUMER DECISION PROCESS: Complex Decision Making The Low-Involvement Decision INTERNAL INFLUENCES: Perception Perceptual Phenomena in Consumer Behavior Symbolism Learning Important Learning Phenomena in Consumer Behavior Motivation Attitudes Attitude Change and Measurement Psychographics: Personality and Life-Style EXTERNAL INFLUENCES: CULTURAL AND SOCIAL FACTORS: Culture and Subculture Social Factors: Reference Group and Social Class Influences Family Influence EXTERNAL BUSINESS INFLUENCES: Communications Retailing Influences - Customer-Salesperson Interactions Synthesis, Postscript and Prognosis Summary Questions Notes to Chapter Subject Index Author Index.

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