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Fangfang Li · Study

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Fangfang Li

1 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0002-4883-1730

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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda2020 · 778 citations

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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science·2020·3 authors·Open access

778citations