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Emma K. Macdonald

18 works· latest 2024· 6 institutionscluster: provisionalORCID 0000-0002-9139-5030

h-index18

i1018

Citations2,818

Works here18

Most cited in this library

Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication2000 · 637 citations
The Impact of Different Touchpoints on Brand Consideration2015 · 392 citations
Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation2017 · 390 citations
How Business Customers Judge Solutions: Solution Quality and Value in Use2016 · 386 citations
Assessing value-in-use: A conceptual framework and exploratory study2011 · 291 citations

Works

18 shown

Customer experience orientation: Conceptual model, propositions, and research directions

Journal of the Academy of Marketing Science·2024·3 authors·Open access

33citations

Policy for sustainable entrepreneurship: A crowdsourced framework

Journal of Cleaner Production·2022·6 authors·Open access

72citations

Resource integration, value creation and value destruction in collective consumption contexts

Journal of Business Research·2019·3 authors·Open access

78citations

The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts

Journal of Service Research·2019·4 authors·Open access

67citations

Business-nonprofit engagement in sustainability-oriented innovation: What works for whom and why?

Journal of Business Research·2018·3 authors·Open access

57citations

Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation

Journal of Product Innovation Management·2017·4 authors·Open access

Identifying the right solution customers: A managerial methodology

Industrial Marketing Management·2016·5 authors·Open access

48citations

No I won't, but yes we will: Driving sustainability-related donations through social identity effects

Technological Forecasting and Social Change·2016·4 authors·Open access

23citations

How Business Customers Judge Solutions: Solution Quality and Value in Use

Journal of Marketing·2016·3 authors

386citations

How organisations generate and use customer insight

Journal of Marketing Management·2015·4 authors

36citations

The Effect of Overconfidence and Underconfidence on Consumer Value

Psychology and Marketing·2015·3 authors·Open access

28citations

The Impact of Different Touchpoints on Brand Consideration

Journal of Retailing·2015·3 authors·Open access

392citations

Why your customers' social identities matter

CentAUR (University of Reading)·2015·3 authors·Open access

46citations

Assessing value-in-use: A conceptual framework and exploratory study

Industrial Marketing Management·2011·4 authors

291citations

The savvy French consumer: a cross-cultural replication

Journal of Marketing Management·2009·2 authors

20citations

Exploring the link between cause‐related marketing and brand building

International Journal of Nonprofit and Voluntary Sector Marketing·2000·2 authors·Open access

72citations