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Assessing value-in-use: A conceptual framework and exploratory study · Study

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ArticleAssessing value-in-use: A conceptual framework and exploratory study

Emma K. Macdonald2011

Article2011

Assessing value-in-use: A conceptual framework and exploratory study

Emma K. Macdonald · Hugh Wilson · Veronica Martinez · Amir Toossi

291 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Service and Product Innovation Customer churn and segmentation

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References

1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1994The Commitment-Trust Theory of Relationship Marketing 1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1996The Art of Case Study Research 2003Evolving to a New Dominant Logic for Marketing 1996The Behavioral Consequences of Service Quality 2010THE PSYCHOLOGY OF PERSONAL CONSTRUCTS

Cited by

2020Digital marketing for B2B organizations: structured literature review and future research directions 2013Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study 2014Analyzing Customer Experience Feedback Using Text Mining 2017Customer engagement behavior in individualistic and collectivistic markets 2015Co-creating value in hotels using mobile devices: A conceptual model with empirical validation

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Year2011

Typearticle

Published2011-06-25

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations291

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.indmarman.2011.05.006

openalex_workW2135298673

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2019

Actor engagement, value creation and market innovation

2018Virtual reality and its impact on B2B marketing: A value-in-use perspective

2013Achieving Customer Satisfaction through Integrated Products and Services: An Exploratory Study