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Virtual reality and its impact on B2B marketing: A value-in-use perspective · Study

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ArticleVirtual reality and its impact on B2B marketing: A value-in-use perspective

D. Eric Boyd2018

Article2018

Virtual reality and its impact on B2B marketing: A value-in-use perspective

D. Eric Boyd · Bernadett Köles

121 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Digital Innovation in Industries

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References

1987Developing Buyer-Seller Relationships 2016Understanding Customer Experience Throughout the Customer Journey 1993Knowledge of the Firm and the Evolutionary Theory of the Multinational Corporation 1994Dyadic Business Relationships within a Business Network Context 2007Rethinking Customer Solutions: From Product Bundles to Relational Processes 1997Human Assets and Management Dilemmas: Coping With Hazards On the Road to Resource-Based Theory 2014Value co-creation: concept and measurement 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

Cited by

2020The digital marketing capabilities gap 2021Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing 2020Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda 2019Virtual reality in social marketing: a process evaluation 2022In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions

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Year2018

Typearticle

Published2018-09-25

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations121

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jbusres.2018.06.007

openalex_workW2894474554

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