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Bernadett Köles · Study
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Author
Bernadett Köles
10 works
· latest 2024
· 6 institutions
cluster: provisional
ORCID 0000-0002-7185-050X
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Most cited in this library
Consumer decision‐making in omnichannel retailing: Literature review and future research agenda
2020 · 403 citations
The authentic virtual influencer: Authenticity manifestations in the metaverse
2023 · 254 citations
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love
2019 · 191 citations
Virtual reality and its impact on B2B marketing: A value-in-use perspective
2018 · 121 citations
The role of brand experience, brand resonance and brand trust in luxury consumption
2022 · 117 citations
Works
10 shown
Advertising in the metaverse and its implications for brands and society: A multi-stakeholder perspective
Technological Forecasting and Social Change
·
2024
·
5 authors
20
citations
The authentic virtual influencer: Authenticity manifestations in the metaverse
Journal of Business Research
·
2023
·
5 authors
·
Open access
254
citations
Theory generation from literature reviews: A methodological guidance
International Journal of Consumer Studies
·
2022
·
4 authors
49
citations
The role of brand experience, brand resonance and brand trust in luxury consumption
Journal of Retailing and Consumer Services
·
2022
·
3 authors
117
citations
Consumer decision‐making in omnichannel retailing: Literature review and future research agenda
International Journal of Consumer Studies
·
2020
·
3 authors
403
citations
Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment
Industrial Marketing Management
·
2019
·
3 authors
·
Open access
35
citations
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love
Journal of Marketing Management
·
2019
·
3 authors
191
citations
Virtual reality and its impact on B2B marketing: A value-in-use perspective
Journal of Business Research
·
2018
·
2 authors
121
citations
Compensatory consumption and consumer compromises: a state-of-the-art review
Journal of Marketing Management
·
2017
·
3 authors
·
Open access
114
citations
“My Avatar and Her Beloved Possession”: Characteristics of Attachment to Virtual Objects
Psychology and Marketing
·
2014
·
2 authors
62
citations