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Roger A. Strang · Study

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Roger A. Strang

4 works· latest 1985cluster: provisional

h-index4

i104

Citations141

Works here4

75

76

80

85

Most cited in this library

Sales promotion - fast growth, faulty management1976 · 53 citations
Marketing Strategies in the Age of Generics1985 · 38 citations
The relationship between advertising and promotion in brand strategy1975 · 34 citations
The promotional planning process1980 · 16 citations

Works

4 shown

Marketing Strategies in the Age of Generics

Journal of Marketing·1985·2 authors

38citations

The promotional planning process

·1980·1 author·book

16citations

Sales promotion - fast growth, faulty management

Harvard Business School eBooks·1976·1 author·book

53citations

The relationship between advertising and promotion in brand strategy

Marketing Science Institute eBooks·1975·3 authors·book

34citations