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Sales promotion - fast growth, faulty management · Study

BookSales promotion - fast growth, faulty management

Roger A. Strang1976

Book1976

Sales promotion - fast growth, faulty management

Roger A. Strang

53 citations·0/0 files stored·Harvard Business School eBooks

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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1987Assessing Trade Show Functions and Performance: An Exploratory Study 1990Price Promotions: Limiting Competitive Encroachment 1980Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria 1995Sales promotion – a missed opportunity for services marketers?1998Coupon characteristics and redemption intentions: A segment-level analysis 2009Effect of product category on promotional choice: comparative study of discounts and freebies 1998Promotional competitions as a marketing tool in food retailing 1995Theoretical models of sales promotions: Contributions, limitations, and a future research agenda

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Year1976

Typebook

Published1976-01-01

VenueHarvard Business School eBooks

Languageen

Citations53

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW422294653

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