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Sales promotion - fast growth, faulty management
0 references·16 citing·55 second hopsampled
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(1995)Sales promotion – a missed op…Promoting Financial Services with Glittering Prizes (1994)Promoting Financial Services …Sales promotion—playing to win? (1993)Sales promotion—playing to wi…Price Promotions: Limiting Competitive Encroachment (1990)Price Promotions: Limiting Co…Assessing Trade Show Functions and Performance: An Exploratory Study (1987)Assessing Trade Show Function…Key Success Factors for Manufacturers' Sales Promotions in Package Goods (1986)Key Success Factors for Manuf…Competitive position effects and market share: An exploratory investigation (1981)Competitive position effects …Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria (1980)Deal Proneness and Heavy Usag…Problems and Strategies in Services Marketing (1985)Impact of Sales Promotions on When, What, and How Much to Buy (1988)The Price Knowledge and Search of Supermarket Shoppers (1990)Online vs. Offline Coupon Redemption Behaviors (2010)To save or to lose: does framing price promotion affect consumers' purchase intentions? 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  • 1987Assessing Trade Show Functions and Performance: An Exploratory Study236 cited
  • 1990Price Promotions: Limiting Competitive Encroachment166 cited
  • 1980Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria50 cited
  • 1995Sales promotion – a missed opportunity for services marketers?47 cited
  • 1998Coupon characteristics and redemption intentions: A segment-level analysis44 cited
  • 2009Effect of product category on promotional choice: comparative study of discounts and freebies44 cited
  • 1998Promotional competitions as a marketing tool in food retailing43 cited
  • 1995Theoretical models of sales promotions: Contributions, limitations, and a future research agenda42 cited
  • 2009An integrated model of customer loyalty: an empirical examination in retailing practice37 cited
  • 1981Competitive position effects and market share: An exploratory investigation35 cited
  • 1986Key Success Factors for Manufacturers' Sales Promotions in Package Goods22 cited
  • 1994Promoting Financial Services with Glittering Prizes21 cited
  • 2008An Exploratory Study on Attitude Persistence Using Sales Promotion20 cited
  • 1997Promotional competitions as a strategic marketing weapon

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15 cited
  • 2007Strategic Versus Tactical Nature of Sales Promotions14 cited
  • 1993Sales promotion—playing to win?14 cited