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Measuring performance at trade shows · Study

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ArticleMeasuring performance at trade shows

Kåre Hansen2002

Article2002

Measuring performance at trade shows

194 citations·0/0 files stored·Journal of Business Research

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Conferences and Exhibitions Management Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1979A Paradigm for Developing Better Measures of Marketing Constructs 1991Scale Development : Theory and Applications 1977Estimating Nonresponse Bias in Mail Surveys 1979Reliability and Validity Assessment 2011Reliability and Validity Assessment

Cited by

2006Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective 2015THE IMPACT OF INTELLECTUAL CAPITAL ON CORPORATE PERFORMANCE: EVIDENCE FROM THE EGYPTIAN INSURANCE MARKET 2014Release capacity in the vendor selection process 2012College students’ consumption of credit cards 2017The Effect of Export Promotion Programs on Chilean Firms' Export Activity: A Longitudinal Study on Trade Shows and Trade Missions

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Details

Year2002

Typearticle

Published2002-12-27

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations194

Files0 public / 0

ShelfConferences and Exhibitions Management

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doi10.1016/s0148-2963(02)00269-2

openalex_workW1597110041

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2020

A configurational approach to the impact of trade fairs and trade missions on firm export activity

2021Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications

2016The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation