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C.A.M.L. van Oppen · Study
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C.A.M.L. van Oppen
2 works
· latest 2009
· 1 institutions
cluster: provisional
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03
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Most cited in this library
Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1
2009 · 4,931 citations
What Drives Consumer Participation to Loyalty Programs?
2003 · 59 citations
Works
2 shown
Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1
MIS Quarterly
·
2009
·
3 authors
·
Open access
4,931
citations
What Drives Consumer Participation to Loyalty Programs?
Journal of Relationship Marketing
·
2003
·
4 authors
·
Open access
59
citations