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Živa Kolbl · Study

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Živa Kolbl

4 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-4147-7337

h-index4

i104

Citations330

Works here4

15

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Most cited in this library

Do brand warmth and brand competence add value to consumers? A stereotyping perspective2020 · 142 citations
Stereotyping global brands: Is warmth more important than competence?2018 · 140 citations
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer2021 · 33 citations
Brand Revitalization: Don't Let Your Brands Turn into Sleepyheads2015 · 15 citations

Works

4 shown

The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer

International Marketing Review·2021·5 authors·Open access

33citations

Do brand warmth and brand competence add value to consumers? A stereotyping perspective

Journal of Business Research·2020·4 authors·Open access

142citations

Stereotyping global brands: Is warmth more important than competence?

Journal of Business Research·2018·3 authors·Open access

140citations

Brand Revitalization: Don't Let Your Brands Turn into Sleepyheads

Central European Business Review·2015·3 authors·Open access

15citations