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David F. Poltrack · Study

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David F. Poltrack

4 works· latest 2015· 2 institutionscluster: provisional

h-index4

i104

Citations86

Works here4

91

93

94

15

Most cited in this library

Using Single Source Data to Select TV Programs: Part II1993 · 25 citations
Measuring the Long-Term Effects Of Television Advertising2015 · 22 citations
Can demographic profiles of heavy users serve as a surrogate for purchase behavior in selecting1994 · 22 citations
Using Single Source Data to Select TV Programs Based on Purchasing Behavior1991 · 17 citations

Works

4 shown

Measuring the Long-Term Effects Of Television Advertising

Journal of Advertising Research·2015·2 authors·Open access

22citations

Can demographic profiles of heavy users serve as a surrogate for purchase behavior in selecting

Journal of Advertising Research·1994·2 authors

22citations

Using Single Source Data to Select TV Programs: Part II

Journal of Advertising Research·1993·2 authors

25citations

Using Single Source Data to Select TV Programs Based on Purchasing Behavior

Journal of Advertising Research·1991·2 authors

17citations