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Using Single Source Data to Select TV Programs: Part II · Study

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ArticleUsing Single Source Data to Select TV Programs: Part II

Henry Assael1993

Article1993

Using Single Source Data to Select TV Programs: Part II

Henry Assael · David F. Poltrack

25 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Media and Digital Communication

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2008Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins 2017Advertising Effectiveness and Media Exposure 1997A Household-Level Television Advertising Exposure Model 2010Survey-Based Targeting Fine-Tunes Television Media Planning

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Year1993

Typearticle

Published1993-01-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations25

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1993.12466871

openalex_workW45367869

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