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Using Single Source Data to Select TV Programs: Part II
0 references·4 citing·15 second hop
Using Single Source Data to Select TV Programs: Part II (1993)Using Single Source Data to Select TV Pro…Advertising Effectiveness and Media Exposure (2017)Advertising Effectiveness and…Survey-Based Targeting Fine-Tunes Television Media Planning (2010)Survey-Based Targeting Fine-T…Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins (2008)Illustrating a systematic app…A Household-Level Television Advertising Exposure Model (1997)A Household-Level Television …Elementary Survey Analysis. (1973)Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes (1993)Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures (2003)TV Product Placement in Korea (2013)Discrete Choice Analysis (1985)Cognitive Responses in Persuasion (2014)Discrete Choice Analysis (2014)Evaluating the Profile-Distance Approach to Media Selection (1985)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Data Fusion: An Appraisal and Experimental Evaluation (1997)Internet advertising: Is anybody watching? (2003)Customer Engagement as a New Perspective in Customer Management (2010)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Old meets new: how researchers can use existing knowledge to explain advertising in new media (2018)Exploring the impact of brand placement repetition on the effectiveness of umbrella branding (2022)
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  • 2008Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins20 cited
  • 2017Advertising Effectiveness and Media Exposure20 cited
  • 1997A Household-Level Television Advertising Exposure Model11 cited
  • 2010Survey-Based Targeting Fine-Tunes Television Media Planning8 cited

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