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Maarten J. Gijsenberg · Study
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Author
Maarten J. Gijsenberg
11 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0001-7935-3180
Works
11 shown
Consistency and commonality in advertising content: Helping or Hurting?
International Journal of Research in Marketing
·
2022
·
2 authors
·
Open access
22
citations
Introduction to the special issue – Digital business models: A multi-disciplinary and multi-stakeholder perspective
Journal of Business Research
·
2020
·
4 authors
·
editorial
·
Open access
109
citations
Digital platform openness: Drivers, dimensions and outcomes
Journal of Business Research
·
2019
·
5 authors
·
Open access
197
citations
Moving Forward: The Role of Marketing in Fostering Public Transport Usage
Journal of Public Policy & Marketing
·
2019
·
2 authors
·
Open access
9
citations
Advertising spending patterns and competitor impact
International Journal of Research in Marketing
·
2018
·
2 authors
·
Open access
33
citations
Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness
Journal of Marketing Research
·
2016
·
1 author
·
Open access
19
citations
No future without the past? Predicting churn in the face of customer privacy
International Journal of Research in Marketing
·
2016
·
4 authors
·
Open access
42
citations
Losses Loom Longer than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time
Journal of Marketing Research
·
2015
·
3 authors
93
citations
Going for gold: Investigating the (non)sense of increased advertising around major sports events
International Journal of Research in Marketing
·
2013
·
1 author
·
Open access
48
citations
Price and Advertising Effectiveness over the Business Cycle
Journal of Marketing Research
·
2013
·
4 authors
·
Open access
209
citations
Advertising and Price Effectiveness over the Business Cycle
SSRN Electronic Journal
·
2010
·
4 authors
·
preprint
·
Open access
19
citations