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Fusun Feride Gonul · Study

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Fusun Feride Gonul

11 works· latest 2012· 2 institutionscluster: provisional

h-index10

i1010

Citations957

Works here11

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Most cited in this library

Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues1993 · 225 citations
Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models1998 · 163 citations
Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model1996 · 141 citations
Mailing smarter to catalog customers2000 · 92 citations
Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs2004 · 83 citations

Works

11 shown

On the Use of Expectations Data in Micro Surveys: The Case of Retirement

SSRN Electronic Journal·2012·2 authors·preprint·Open access

17citations

How to Compute Optimal Catalog Mailing Decisions

Marketing Science·2006·2 authors

67citations

Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs

Marketing Science·2004·2 authors

83citations

Mailing smarter to catalog customers

Journal of Interactive Marketing·2000·3 authors

92citations

Estimating price expectations in the OTC medicine market: An application of dynamic stochastic discrete choice models to scanner panel data

Journal of Econometrics·1998·1 author

21citations

Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models

Management Science·1998·2 authors

163citations

Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model

Marketing Science·1996·2 authors

141citations

Joint Estimates of Purchase Timing and Brand Switch Tendency: Results from a Scanner Panel Data Set of Frequently Purchased Products

Canadian Journal of Economics/Revue canadienne d économique·1996·3 authors

9citations

Consumer Purchase Behavior in a Frequently Bought Product Category: Estimation Issues and Managerial Insights from a Hazard Function Model with Heterogeneity

Journal of the American Statistical Association·1993·2 authors

66citations

Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues

Marketing Science·1993·2 authors

225citations

New Evidence on Whether Unemployment and out of the Labor Force are Distinct States

The Journal of Human Resources·1992·1 author

73citations