Joint Estimates of Purchase Timing and Brand Switch Tendency: Results from a Scanner Panel Data Set of Frequently Purchased Products

Fusun Feride Gonul · Peter T. L. Popkowski Leszczyc · Tomonori Sugawara

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Abstract

, Peter T.L. Popkowski Leszczyc, T. Sugawara, Joint Estimates of Purchase Timing and Brand Switch Tendency: Results from a Scanner Panel Data Set of Frequently Purchased Products, The Canadian Journal of Economics / Revue canadienne d'Economique, Vol. 29, Special Issue: Part 2 (Apr., 1996), pp. S501-S504

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