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James M. Gladden · Study

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James M. Gladden

11 works· latest 2012· 2 institutionscluster: provisional

h-index11

i1011

Citations1,740

Works here11

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Most cited in this library

Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport2002 · 511 citations
Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty2001 · 316 citations
A Conceptual Framework for Assessing Brand Equity in Division I College Athletics1998 · 284 citations
Motivational Factors Influencing the Behaviour of J. League Spectators2002 · 216 citations
Extending the understanding of professional team brand equity to the global marketplace2007 · 119 citations

Works

11 shown

Marketing principles applied to sport management

·2012·4 authors

16citations

Real Women Watch Football: Gender Differences in the Consumption of the NFL Super Bowl Broadcast

Journal of Promotion Management·2009·2 authors

53citations

Extending the understanding of professional team brand equity to the global marketplace

International Journal of Sport Management and Marketing·2007·2 authors

119citations

A Framework for Understanding Cause-Related Sport Marketing Programs

International Journal of Sports Marketing and Sponsorship·2003·2 authors

54citations

Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport

Journal of Sport Management·2002·2 authors

511citations

Motivational Factors Influencing the Behaviour of J. League Spectators

Sport Management Review·2002·4 authors

216citations

Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity

Journal of Sport Management·2001·3 authors

109citations

Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

International Journal of Sports Marketing and Sponsorship·2001·2 authors

316citations

Understanding Brand Loyalty in Professional Sport: Examining the Link between Brand Associations and Brand Loyalty. (Research Paper)

International Journal of Sports Marketing and Sponsorship·2001·2 authors

47citations

Sponsorship of Intercollegiate Athletics: The Importance of Image Matching

International Journal of Sports Marketing and Sponsorship·2001·2 authors

15citations

A Conceptual Framework for Assessing Brand Equity in Division I College Athletics

Journal of Sport Management·1998·3 authors

284citations