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Sally J. McMillan · Study
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Author
Sally J. McMillan
13 works
· latest 2020
· 1 institutions
cluster: provisional
ORCID 0000-0001-8569-7465
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Most cited in this library
Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
2002 · 1,086 citations
The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web
2000 · 586 citations
Response Variation in E-Mail Surveys: An Exploration
1999 · 323 citations
Coming of age with the internet
2006 · 293 citations
Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
2008 · 271 citations
Works
13 shown
COVID-19 and strategic communication with parents and guardians of college students
Cogent Social Sciences
·
2020
·
1 author
·
Open access
12
citations
Achieving Strategic Digital Integration: Views From Experienced New York City Advertising Agency Professionals
Journal of Current Issues & Research in Advertising
·
2018
·
3 authors
17
citations
Motivators for the intention to use mobile TV
International Journal of Advertising
·
2009
·
3 authors
74
citations
Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among Older Internet Users
Journal of Health Communication
·
2008
·
2 authors
43
citations
FROM HAVE NOTS TO WATCH DOGS
Information Communication & Society
·
2008
·
3 authors
17
citations
Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers
Psychology and Marketing
·
2008
·
3 authors
146
citations
Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
Journal of Advertising
·
2008
·
2 authors
271
citations
Coming of age with the internet
New Media & Society
·
2006
·
2 authors
293
citations
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns
Journal of Interactive Advertising
·
2005
·
3 authors
34
citations
Effects Of Structural And Perceptual Factors On Attitudes Toward The Website
Journal of Advertising Research
·
2003
·
3 authors
235
citations
Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
Journal of Advertising
·
2002
·
2 authors
1,086
citations
The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web
Journalism & Mass Communication Quarterly
·
2000
·
1 author
586
citations
Response Variation in E-Mail Surveys: An Exploration
Journal of Advertising Research
·
1999
·
1 author
323
citations