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Kendra Fowler · Study
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Author
Kendra Fowler
11 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0001-8217-2284
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Most cited in this library
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
2020 · 516 citations
Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers
2016 · 64 citations
A content analysis of male roles in television advertising: Do traditional roles still hold?
2013 · 48 citations
Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats
2010 · 44 citations
Service environment, provider mood, and provider‐customer interaction
2012 · 30 citations
Works
11 shown
Grocery Shopping before, during and after the Pandemic: A Qualitative Study
Family and Consumer Sciences Research Journal
·
2022
·
2 authors
·
Open access
20
citations
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
Journal of Advertising
·
2020
·
2 authors
516
citations
Celebrity influence on word of mouth: the interplay of power states and power expectations
Marketing Letters
·
2020
·
3 authors
21
citations
Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers
Journal of Advertising
·
2016
·
2 authors
64
citations
Creating a Professional Blog
Journal of Marketing Education
·
2015
·
2 authors
15
citations
More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers
Journal of Promotion Management
·
2015
·
2 authors
21
citations
Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent
Journal of Consumer Affairs
·
2013
·
3 authors
·
Open access
22
citations
A content analysis of male roles in television advertising: Do traditional roles still hold?
Journal of Marketing Communications
·
2013
·
2 authors
48
citations
An Experiential Exercise in Service Environment Design
Journal of Marketing Education
·
2012
·
2 authors
10
citations
Service environment, provider mood, and provider‐customer interaction
Managing Service Quality
·
2012
·
2 authors
30
citations
Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats
Journal of Retailing and Consumer Services
·
2010
·
2 authors
44
citations