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Frauke Hachtmann · Study

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Frauke Hachtmann

4 works· latest 2012· 1 institutionscluster: provisionalORCID 0000-0002-2273-4940

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Citations18

Works here4

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12

Most cited in this library

The Effect of Advertising-Focused, Short-Term Study Abroad Programs on Students’ Worldviews2012 · 14 citations
How to Improve Critical Thinking Skills in the Media Strategy Course by Implementing an Online Peer Learning Component2006 · 4 citations
Generation X and Generation Golf: What Advertisers Need to Know When Targeting German and American Thirty-Somethings2005 · 0 citations
How Japans Shinjinrui Define Their Generation: An Exploratory Collective Case Study2007 · 0 citations

Works

4 shown

The Effect of Advertising-Focused, Short-Term Study Abroad Programs on Students’ Worldviews

Journal of Advertising Education·2012·1 author

14citations

How Japans Shinjinrui Define Their Generation: An Exploratory Collective Case Study

·2007·2 authors

0citations

How to Improve Critical Thinking Skills in the Media Strategy Course by Implementing an Online Peer Learning Component

Journal of Advertising Education·2006·1 author

4citations

Generation X and Generation Golf: What Advertisers Need to Know When Targeting German and American Thirty-Somethings

Lincoln (University of Nebraska)·2005·1 author·Open access

0citations