How to Improve Critical Thinking Skills in the Media Strategy Course by Implementing an Online Peer Learning Component

Frauke Hachtmann

4 citations0/0 files storedJournal of Advertising Education

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Management and Marketing Education Innovative Teaching Methods Education and Critical Thinking Development

Abstract

This study addresses how a specific teaching standard set forth by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) can be measured in one of the core courses in an accredited advertising program at a large Midwestern university. Specifically, it focuses on how critical thinking skills can be improved using online peer learning in the advertising media strategy course. This study is the result of an inquiry course portfolio the author developed as a fellow of the "Peer Review of Teaching Project."

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2003Research design: qualitative, quantitative, and mixed methods approaches 2002Doing Qualitative Research in Education Settings 2006Journal of Clinical Psychology 1998Practical Strategies for Combining Qualitative and Quantitative Methods: Applications to Health Research 2003E-Learning in the 21st Century 1984Quality of Learning With an Active Versus Passive Motivational Set 2013Educational leadership 1992How College Affects Students: Findings and Insights from Twenty Years of Research

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