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Anusree Mitra · Study
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Author
Anusree Mitra
7 works
· latest 1998
· 1 institutions
cluster: provisional
Works
7 shown
Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations
Marketing Letters
·
1998
·
2 authors
64
citations
Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice
Journal of Business Research
·
1996
·
2 authors
20
citations
Advertising effects on consumer welfare: Prices paid and liking for brands selected
Marketing Letters
·
1996
·
2 authors
41
citations
Price cue utilization in product evaluations
Journal of Business Research
·
1995
·
1 author
71
citations
Advertising and the stability of consideration sets over multiple purchase occasions
International Journal of Research in Marketing
·
1995
·
1 author
56
citations
Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity
Journal of Consumer Research
·
1995
·
2 authors
204
citations
Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?
Journal of Consumer Research
·
1991
·
3 authors
239
citations