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Price cue utilization in product evaluations · Study

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ArticlePrice cue utilization in product evaluations

Anusree Mitra1995

Article1995

Price cue utilization in product evaluations

71 citations·0/0 files stored·Journal of Business Research

No readable copy stored yet — this record is metadata only.

Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 71 citations exist upstream.

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

Cited by

2011Helpful Reviewers in TripAdvisor, an Online Travel Community 2017Eastern versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization 2005Understanding consumer perception of food quality: the cases of shrimps and cheese 2011Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France 2011Consumer perceptions of third party product quality ratings 2012The effects of lower prices on perceptions of brand quality: a choice task perspective 2014Exploring switch intention of users’ reading behaviour 2009Consideration of an expected future deal in assessing the value of a present deal: Forward-looking bargain shopping

Details

Year1995

Typearticle

Published1995-07-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations71

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/0148-2963(95)94737-s

openalex_workW1493818797

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