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Hongyan Shi · Study
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Author
Hongyan Shi
6 works
· latest 2020
· 1 institutions
cluster: provisional
ORCID 0000-0002-6562-3597
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Citations
350
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Most cited in this library
Consumer Heterogeneity, Product Quality, and Distribution Channels
2012 · 230 citations
Intercompetitor Licensing and Product Innovation
2018 · 45 citations
Optimal quality and quantity provisions for centralized vs. decentralized distribution: Market size uncertainty effects
2017 · 25 citations
Experience Effect in the Impact of Free Trial Promotions
2020 · 19 citations
Informative advertising in a distribution channel
2018 · 18 citations
Works
6 shown
Experience Effect in the Impact of Free Trial Promotions
Management Science
·
2020
·
4 authors
·
Open access
19
citations
Informative advertising in a distribution channel
European Journal of Operational Research
·
2018
·
3 authors
18
citations
Intercompetitor Licensing and Product Innovation
Journal of Marketing Research
·
2018
·
2 authors
45
citations
Inter-Competitor Licensing and Product Innovation
Journal of Marketing Research
·
2018
·
2 authors
13
citations
Optimal quality and quantity provisions for centralized vs. decentralized distribution: Market size uncertainty effects
European Journal of Operational Research
·
2017
·
3 authors
25
citations
Consumer Heterogeneity, Product Quality, and Distribution Channels
Management Science
·
2012
·
3 authors
230
citations