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ArticleInformative advertising in a distribution channel

Hongyan Shi2018

Article2018

Informative advertising in a distribution channel

Hongyan Shi · Yunchuan Liu · Nicholas C. Petruzzi

18 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1961The Economics of Information 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments 1984Informative Advertising with Differentiated Products 1977An Analysis of Information Content in Television Advertising 1982Truthful Disclosure of Information 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach 2008Coordinating advertising and pricing in a manufacturer–retailer channel 2006Advertising Content

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Year2018

Typearticle

Published2018-10-30

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations18

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ejor.2018.10.042

openalex_workW2899353389

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