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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Elmira Djafarova · Study

Home/Author

Elmira Djafarova

5 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0003-2189-4472

h-index5

i105

Citations3,242

Works here5

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Most cited in this library

Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users2016 · 1,769 citations
‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry2020 · 655 citations
‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media2018 · 455 citations
Exploring ethical consumption of generation Z: theory of planned behaviour2022 · 319 citations
Why Do Advertisers Use Puns? A Linguistic Perspective2008 · 44 citations

Works

5 shown

Exploring ethical consumption of generation Z: theory of planned behaviour

Young Consumers Insight and Ideas for Responsible Marketers·2022·2 authors

319citations

‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry

Journal of Retailing and Consumer Services·2020·2 authors

655citations

‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media

Information Communication & Society·2018·2 authors

455citations

Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Computers in Human Behavior·2016·2 authors

1,769citations

Why Do Advertisers Use Puns? A Linguistic Perspective

Journal of Advertising Research·2008·1 author

44citations