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Ike‐Elechi Ogba · Study

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Ike‐Elechi Ogba

7 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0001-8171-4627

h-index7

i107

Citations1,572

Works here7

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Most cited in this library

Commitment in the workplace2008 · 760 citations
Service quality, customer satisfaction and loyalty in automobile repair services sector2015 · 295 citations
Exploring the impact of brand image on customer loyalty and commitment in China2009 · 252 citations
How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry2010 · 124 citations
Examining the effect of customers’ perception of bank marketing communication on customer loyalty2020 · 70 citations

Works

7 shown

Understanding electronic and face-to-face word-of-mouth influencers: an emerging market perspective

Management Research Review·2020·4 authors

30citations

Examining the effect of customers’ perception of bank marketing communication on customer loyalty

Scientific African·2020·3 authors·Open access

70citations

Determinants of relationship quality and customer loyalty in retail banking

African Journal of Economic and Management Studies·2017·3 authors

41citations

Service quality, customer satisfaction and loyalty in automobile repair services sector

International Journal of Quality & Reliability Management·2015·2 authors

295citations

How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

Young Consumers Insight and Ideas for Responsible Marketers·2010·2 authors

124citations

Exploring the impact of brand image on customer loyalty and commitment in China

Journal of Technology Management in China·2009·1 author

252citations

Commitment in the workplace

Management Research News·2008·1 author

760citations