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Somjit Barat · Study
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Author
Somjit Barat
8 works
· latest 2017
· 2 institutions
cluster: provisional
ORCID 0000-0002-2707-374X
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Citations
441
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17
Most cited in this library
Global Marketing Management
2009 · 341 citations
Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course
2010 · 25 citations
Do higher face‐value coupons cost more than they are worth in increased sales?
2005 · 21 citations
Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis
2014 · 19 citations
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
2013 · 16 citations
Works
8 shown
The entertainment industry and India, Inc.
Asian Cinema
·
2017
·
1 author
6
citations
The Marketization of Bollywood
Quarterly Review of Film and Video
·
2017
·
1 author
6
citations
Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2014
·
2 authors
·
chapter
19
citations
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Journal of Retailing and Consumer Services
·
2013
·
4 authors
16
citations
A Multi-Country Study Exploring Relationships of Lifestyles to Ethnocentrism
Journal of Transnational Management
·
2011
·
3 authors
7
citations
Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course
Marketing Education Review
·
2010
·
3 authors
25
citations
Global Marketing Management
Journal of Global Marketing
·
2009
·
1 author
·
other
341
citations
Do higher face‐value coupons cost more than they are worth in increased sales?
Journal of Product & Brand Management
·
2005
·
2 authors
21
citations