The Marketization of Bollywood

Somjit Barat

6 citations0/0 files storedQuarterly Review of Film and Video

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South Asian Cinema and Culture Cinema and Media Studies Cultural Industries and Urban Development

Abstract

Who has not heard the name Bollywood? It boasts of a worldwide audience spanning across almost six continents (3.3 million in North America, 2.3 million in the United Kingdom, 2.6 million in the Gu...

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References

2004Soft Power: The Means to Success in World Politics 2007Understanding Global Media 2016From Bombay to Bollywood 2013From Bombay to Bollywood: The Making of a Global Media Industry 2012Bollywood and Globalization 2014Bollywood and globalization: the global power of popular Hindi cinema 2006EMBLEMATIC OF THE THAW 1993Editorial Comment: On Screening Politics in a World of Nations

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2023Bollywood and slum tours: poverty tourism and the Indian cultural industry

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