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Julie Guidry Moulard · Study

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Julie Guidry Moulard

12 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-7871-9918

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Citations2,750

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Most cited in this library

Authenticity under threat: When social media influencers need to go beyond self-presentation2018 · 1,202 citations
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity2015 · 370 citations
Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products2016 · 325 citations
The authentic virtual influencer: Authenticity manifestations in the metaverse2023 · 254 citations
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity2020 · 176 citations

Works

12 shown

The authentic virtual influencer: Authenticity manifestations in the metaverse

Journal of Business Research·2023·5 authors·Open access

254citations

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

Journal of the Academy of Marketing Science·2020·3 authors

176citations

Authenticity under threat: When social media influencers need to go beyond self-presentation

Journal of Business Research·2018·3 authors

1,202citations

To what is the review process relevant?

European Business Review·2018·2 authors

12citations

Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products

Psychology and Marketing·2016·3 authors

325citations

Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours

International Journal of Consumer Studies·2015·3 authors

118citations

How aspects of a wine’s place affect consumers’ authenticity perceptions and purchase intentions

International Journal of Wine Business Research·2015·3 authors

58citations

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

Psychology and Marketing·2015·3 authors

370citations

Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders

Psychology and Marketing·2014·4 authors

130citations

Cause-Related Marketing: Factors Promoting Campaign Evaluations

Journal of Current Issues & Research in Advertising·2014·4 authors

31citations

Psychological ownership: a social marketing advertising message appeal?

International Journal of Advertising·2012·3 authors

46citations

Unraveling consumer suspense: The role of hope, fear, and probability fluctuations

Journal of Business Research·2011·3 authors

28citations